Below is an extract from our weekly e-mails. Do you think you might enjoy Business Networking in Manchester? Then why not come and visit the Manchester Professional Network? We meet every Tuesday morning 7-9am in Didsbury. To book click here
Poor turn out on Tuesday but, as often happens, we had a great session. Not sure how that works, but the consensus was we ought to have more meetings where we can have a more in-depth look at each other’s businesses – time constraints usually mean we can’t do this.
We had planned a sort of inward-focussed “where is MPN going and how can we help get it there” session. We didn’t feel we had enough members to be completely ‘quorate’ – but we did arrive at a couple of conclusions. I’ll share with you next week, but an important one was the start time of the meeting…… We do want to everyone to get as much value from MPN as possible so the feeling was that we should make the official start time 07.00 instead of 07.15. Most of us arrive before 07.00 anyway so this shouldn’t be an ‘issue’. We have several ideas as to what to do in the extra time – I’ll tell ya what they are on Tuesday!
Think on your feet
Every now and again events conspire against us and we have to really think on our feet. This happened to me this very morning when I was in a review meeting with a client who ‘got on board’ with us just 12 months ago. He and his wife have a large amount of cash yet, because they have about 20 different accounts, they felt they didn’t have all their eggs one basket. So, last year, I explained all about diversification and, nervously, they put £20,000 into ISAs. Today they showed me how the interest on their cash is now even lower than last year. I showed them the ISAs were now £20,880 each. And then he said “that’s all very well Richard, but you charge us 0.3% p.a. and we don’t pay for any advice with our cash.”
Yours truly, momentarily lost for words, then came up with this line – which I think we can all use: “if you think it costs a lot to employ a professional, you should consider how much it costs to employ an amateur.” The wife roared with laughter and the husband thought for a second and then followed suit. “Touché!” he said and the moment passed and we’ll complete more business next week.
My point is that, one way or another we all charge for our products and services. Some people focus on the cost and not on the value: as soon as I got my client to look at the value we had added, the cost became largely irrelevant. Could you incorporate that idea in your presentations?